With the global R&D institution in France as center, Leiluo effectively radiates its affiliated institutions in 40-plus countries. It comtinuously holds the principle of manipulating products via science and technology while maintaining the distinctive creativity of its affiliated institutions so as to definitely highlight the Leiluo product style in combination with the uniqueness and diversity of the aesthetics in different countries. The adoption of the R&D mode integrating science & technology and aesthetics makes the product style unique and breakes the limitations of simplification of international brand mode, making Leiluo a successful practitioner of the regional strategy for fashionable sports brands.